Make yourself a priority
Hey, I’m Alice!
As your coach my goal is to get you the results you have always dreamed of with a sustainable & realistic approach to nutrition, exercise & lifestyle changes.
I am a busy working mum myself so I understand the struggles and responsibilities that come with both a successful career and mum life. I will help you to navigate your busy schedule whilst building habits & gaining knowledge to improve your day-to-day life, lose weight, become healthier and make changes to last a lifetime.
I empower my clients to lead fulfilling, balanced lives by providing personalised support and education tailored to their unique needs.
What are you waiting for?
Let’s get started!
Complete the enquiry form for more information
It’s BACK!
APRIL 12 week intense challenge
1-1 coaching programme where you will have my support every step of the way with daily support, weekly check ins and training / nutrition plans completely adapted to you and your goals.
Feedback and support is bespoke to your journey and how you managed the previous week. Providing advice and solving any problems that may be getting in the way of you and your goals. Nothing is too much.
Access to my APP with amazing features including a meal tracker, 300+ easy and tasty recipes, exercise videos, habit tracker, community group, and monthly challenges.
This only comes around 3 times per year, and sells out each time!!
£175 per month
GOLD
Bespoke 1-1 coaching
Guaranteed to get you the long term results you have always dreamt of with a realistic & sustainable approach. Completely bespoke to you, with 1-1 support throughout.
The Lifestyle Package
A minimum of 6 months
Transform 16
4 month package
*prices start at £43 per week*
SILVER
THRIVE with Alice
A hybrid style of coaching. Have the best of both worlds - the price and community support of a group coaching programme, with the extra advantage of 1-1 support and accountability on your journey.
£99 per month for 2 months
Next start date - 5th May
BRONZE
AJF App Access
All the resources needed to make a start on your fitness journey, or to help you with finding the structure & accountability you need. Without the price tag.
£30 per month - sign up & cancel anytime
Client Transformations
Hear from my clients
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Abbey
“I can't thank Alice enough for all the support, knowledge and motivation she's given me over the past 5 months. I really can't believe I've changed not only my body also my attitude towards exercise and cooking and most importantly my attitude towards myself! When I signed up I remember wanting to enjoy cooking again, which is something I definitely love now. The best thing for me is that it's been so sustainable. I haven't even felt like I've restricted myself or been on a "diet", even the workouts I've found doable and enjoyable. The fact I've seen such big changes from homework outs and not mega restricting is crazy. I've had two 10 day holidays, and endless social events and still seen so much progress. I'm so so grateful that you've developed a programme that suits full time working mums that actually works and not only that, it changes lives!! My sleep, my mood, my resting heart rate, has all improved so much over the past 5 months. I can't wait to continue on my journey with all the knowledge she's provided me with.”
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Melanie
“I would like to say a huuuge thank you for everything! You've been amazing! I have learnt so so much over the last 2 years. I've always had an interest in health and fitness but I've learnt more than I thought I ever would. Starting off signing up to the 12 week challenge, to 2 years later feeling the best I ever have in myself and so strong. It's not just helped with fitness and physique, but also my confidence and mindset. There's got to be the added fact that I've learnt how to cook as well!! So thank you so much for being my biggest supporter and giving me all your knowledge and advice! I've loved the whole journey & you've made it so easy to follow and grasp and I'm so ready to carry on this healthy balanced lifestyle.”
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Diane
“Thank you so much for all your help and support over the past year. You really have helped me transform my mindset to a much healthier and sustainable way of thinking. It's not always been easy but your support and encouragement has kept me going and I'm ending the year a much happier version of me. It looks like I'm finally getting my hip surgery in Jan otherwise I'd have definitely been signing on for longer. But il be back once I'm back on my feet. I hope you and your family have the mostly lovely Christmas. Thank you again for everything.”